I'm a product builder and engineer. I take ideas from rough sketch to shipped product, working across design, code, and everything in between.
I care about useful software, clear thinking, and shipping. I've worked on products spanning web apps, internal tools, and automation.
This is where I write about what I learn building and shipping. If something resonates, get in touch.
Articles by Alex (3)
How to Ship Side Projects Fast
A practical playbook for finishing side projects: cut scope hard, ship in days not months, and let real usage decide what to build next.
2026-06-05 · 4 min read
Code vs No-Code: How to Choose
A clear framework for deciding when to build with code, when to use no-code tools, and when to combine both for the fastest path to a working product.
2026-05-22 · 4 min read
Lessons from Building Internal Tools
What years of building internal tools taught me: optimize for the operator, keep it boring, and measure time saved instead of features shipped.
2026-05-08 · 4 min read